Wednesday, August 22, 2012

EA COO maintains confidence in BioWare

Some people say that EA lost faith in Bioware.  EA COO Peter Moore however, directly refutes that saying, "They're doing great."

Moore continued by giving EA's take on why SWTOR didn't do as well as expected, explaining that the world of gaming changed between the time that project started and now -- a shift from subscription-based to F2P. He then pointed out that changing business models was directly related to the desires of the player base stating, "We do exit interviews. When people say I'm churning out, I'm going to step away for a while, we ask them why. Forty percent of people said, I just don't want to pay $15 a month. I love the game, but I'm just not into the subscription business."

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